Writing content - seeing a post, status updates for social networks, email messages and all written communications that fill a freelance day - takes time and effort.
Here is a list of good habits you can take to write ever better content.
Adopt and Learn the good habits to create good content
The day of a person who deals with writing at a professional level is marked by writing posts, advertising texts, content to be published on social networks, press releases, e-mails, newsletters, etc. And for each of these activities it is necessary to do research, organize ideas, make a first draft, review the contents ... In order not to succumb to deadlines, organization and method are needed. Developing your own working system and adopting some good practice can be very helpful, even to overcome the classic white sheet syndrome.
It can happen to stand in front of the screen and get stuck, without being able to write a single word. Although no one is immune from white sheet syndrome, practicing writing content every day helps to reduce the danger of being paralyzed in front of the page to be filled with your own words. Equally useful to make the writing process more fluid and natural are some good habits to be inserted immediately into one's daily work routine.
Organize ideas
Who has to create the publishing plans knows it well: finding the right ideas to be developed in blog posts and translating the content strategy on social networks is not an easy and immediate job. Organizing ideas is essential to keep track of all useful sources, to store proposals to be developed in the future and to evaluate which options to discard and which to hold.
It is a good habit to dedicate a few hours a week to this activity, perhaps on a fixed day, at the beginning or end of the work week. In this way you can sift through the ideas a little at a time, selecting the topics to be treated gradually and never remaining dry topics.
It is a good habit to dedicate a few hours a week to this activity, perhaps on a fixed day, at the beginning or end of the work week. In this way you can sift through the ideas a little at a time, selecting the topics to be treated gradually and never remaining dry topics.
Take advantage of the dead times of the day to organize the workflow
Taking advantage of dead time productively is a good habit. In the time spent on public transport, in the dentist's waiting room, while taking a walk, you can do some small tasks necessary to organize the work. You can dispose of social network notifications, share news, read your sources of reference, reply to emails, etc. It is enough to have a pen and paper or a smartphone to take notes in case there are any good ideas for the next posts.
Cut out a place and a time to write without distractions
Those who work in the office have very little choice: they have their desk, a schedule to be strictly respected and maybe even work side by side with an unbearable colleague. But those who, like me, work from home can go in search of the best place to work. Whether it is the terrace, the study or the kitchen table does not make much difference: the important thing is to carve out one's own corner, one that more than others stimulates creativity and productivity.
Being able to concentrate the writing activity in the best time of the day is another of the privileges of which a freelancer can enjoy. There are those who prefer to work early in the morning, those who love the silence of the night and those who are more productive during the afternoon hours. Condensing the production phase in those hours not only helps to complete the job more easily, but also allows you to take advantage of the other moments of the day to carry out all the organizational activities that precede or follow the writing phase.
Equally important for those who carry out a creative activity such as the production of texts is to cut out all sources of distraction. The one of the blogger who works with his PC on his knees even under the umbrella or who writes his best contents at the table of a bar at rush hour is a myth to dispel *. For many, creativity goes hand in hand with silence and concentration. So get away from the noises, turn off the notifications of the smartphone, close the browser tabs perpetually open on your inbox and on social networks and concentrate on the work to be done. Applying the tomato technique at this stage can help you stay focused on what you are doing and not give in to the temptation to dedicate yourself to something else.
Create an analog work station
The computer is fine for reviewing ideas and is really great to put them in a publishable form, but it's not worth much when it comes to generating them. There is a high probability of typing the wrong key. The computer brings out in all the perfectionist perfection: you begin to correct the ideas before you even have them.
I find an excellent idea of working on two different desks: one analogical and one digital. The first to be used in the conception phase, the second to be used for editing and editing the posts before being published. Kleon suggests shuttling between one station and another and returning to the analogue desk whenever the work requires new ideas.
Having a routine, being organized and respecting the method of work that you are given is important: doing so not only you get to the end of the day having ticked all the entries on the to-do list, but you can also make it easier and easier the writing process. And even more important, to defeat the demon of the writer's block, is to follow his own creative vein: it's worth taking a break when the inspiration is not there or go on tapping the keys until dawn when you have the feeling of being writing with ease never heard before.
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