HANG ON TIGHT!
it is really essential you understand content marketing because, I know the far majority of us in this community utilize social media for our different businesses, and selling on social media can be really difficult unless you know how to inform the public strategically about your product hoping to get patronage.
i like to put it this way, CONTENT MARKETING is a Driving Force to Success on social media, putting in cognizance that people are not online to make any purchasing decision.
In a busy marketplace, with series of relative and competitive product/services, a customer's purchasing decision is solely dependent on the degree of information and popularity of that product or service. Today, marketing is impossible without great content, and a great content is meaningless to a wrong audience.
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The moment you choose to embrace social media or any online platform as a tool to optimize your online presence, grow your leads and nurture existing clients, then a BAD-ASS CONTENT will help you achieve those goals effortlessly.
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In simple terms, content marketing is providing something of value, it could be a blog post, articles, videos, illustrations, images, webinar, podcast, tele-seminar with a wide range of intentions.
Content Marketing is educating your customers on why product A has a better ROI than product B or product B has a lower learning curve than product A.
content marketing has been proven to work, i use it personally. i have watched tons of webinars that ends with a different call to action, live seminars that end with a book sales etc.
my secret content marketing formula : content + call to action = sales.
Characteristic of a Content
¤ It has to identify a problem and proffer solution to the problem. if you follow pepsodent on Instagram, you should see how the address tooth decade problem and provide their product as a solution to tooth decade and bad odour, so therefor, if you want to fight mouth odour which product will you buy?. that's how you get people rushing your product.
¤ Pin point the demography suffering from that problem and shape your content to be appealing to them.
¤ Provide a solution to the problem - which is your product or service, as preached, after story telling and identifying the problem, your product must serve as the solution, because thats the whole reason for this.
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3 Things Content can do for you
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Attract leads :
if you have a running blog and a potential client input the keywords “how to take good photographs” if search engines direct that person to your photography blog - guest what?, you just got a new lead. “how to take good photographs” is a type of content that will be produced by a photographer hoping to educate his Target audience, and also, proves his knowledge and authority in the niche . hope you can relate?
Generate follower-ship :
consistent content show customers that your social media channel/blog is a great source of information, customers will refer to your channel or page and share your content thus, helping your brand get noticed online.
- Seen as an authority :
if you put out content consistently about a particular niche, over time, people will automatically see you as an expert in that field. just like the example i gave about the photographer.
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BONUS TIP
Next time you watch a commercial on tv, observe how they use content marketing and how easy you're lured to seek further inquires about their product or service.
===HOW TO GET STARTED?=====
- Set out a content strategy for your business or brand and post it on all your social media account, while doing this pay attention to the CONTEXT of the platform to achieve maximum engagement. what i mean by context is, make sure it fits the distribution channel you are using.
- Integrate a blog on your business website, this way, from your different social media accounts, you can drive traffic to your website to keep that traffic. and ensure to use high-quality photos and videos.
- Be consistent. when you start, keep producing, if you are consistent, you will dominate the market.
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