Facebook's biggest executive shakeup in its 15-year history appoints new leaders.
for all social media platforms they run while giving other longtime Facebook executives new responsibilities, including working on blockchain technology.
CEO Mark Zuckerberg has reorganized the social giant’s product and organizations into three main divisions, including a new 'family of apps' Chris Cox will now oversee Facebook, Instagram, WhatsApp and Messenger with 5 billion monthly users.
Facebook is also building a new team dedicated to blockchain technology. David Marcus is now in charge. That new team will fall under one of the other three divisions, referred to as “New platforms and infra,” which will be managed by CTO Mike Schroepfer. Facebook’s AR, VR and artificial intelligence efforts will also live under Schroepfer’s division.
Javier Olivan, the company’s VP of growth, will oversee the third division, called “Central product services,” which includes all of the shared features that operate across multiple products or apps such as ads, security and growth.
The changes all come at an interesting time for Facebook and Mark Zuckerberg, who has been openly discussing his need to take more responsibility for Facebook’s impact on the world.
The new product and engineering orgs have been divided into three key groups.
1 The Family of Apps
Chris Cox
Heads WhatsApp, Messenger, Instagram and the core Facebook app. Instagram CEO Kevin Systrom will continue to run Instagram, but the other three apps are getting new leaders:
2. New Platforms and Infra
Facebook CTO Mike Schroepfer
Andrew “Boz” Bosworth, who runs Facebook’s AR, VR and hardware teams, will continue to report to Schroepfer.
David Marcus will report to Schroepfer in his new role running Facebook’s exploratory blockchain group. The company isn’t saying anything about the team, but Marcus is on the board of cryptocurrency exchange Coinbase, so there is a clear interest in the technology there. (He had also previously worked at PayPal and had founded a mobile payments startup.)
Jay Parikh, Facebook’s top engineering executive, will oversee a new product team focused on privacy products and initiatives (more on that below).
Jerome Pesenti, who leads Facebook’s Artificial Intelligence group, will also report to Schroepfer. Pesenti just joined Facebook this year from IBM, where he worked on “Watson” technology.
3. Central Product Services
All of the other product and engineering functions — ads, security, growth will be done by Javier Olivan. Olivan has run Facebook’s growth team for years and is credited for helping Facebook achieve the massive scale it’s now known for. Olivan will also oversee a lot of important parts of the Facebook business.
Mark Rabkin, who oversees ads and Facebook’s local efforts, will report to Olivan.
Naomi Gleit, who has been at Facebook since mid-2005 (even longer than Cox), runs community growth and integrity as well as Facebook’s social good products, like the donate button. She’s also the leader of product management for the entire company.
Here are a few more changes taking place at Facebook this week.
Instagram and Facebook are swapping key product executives
Adam Mosseri, the Facebook product executive who runs News Feed, is headed over to Instagram to become the company’s new VP of product. In his old job, Mosseri was tasked with building and then explaining Facebook’s ever-changing News Feed algorithm to journalists and media companies, and he became a savvy Twitter user in the process. The company didn’t share specifics about his new role, but it seems fair to assume his experience running one feed at Facebook will help running another feed at Instagram.
A change to Facebook’s communication team
Facebook is shuffling the top of its communication team, too. Caryn Marooney.
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