Apple Watch Sales Set Record In Holiday's First Week

Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product, Apple Inc. Chief Executive Tim Cook.

Cook said the gadget's sell-through - a measure of how many units are sold to consumers, rather than simply stocked on retailers' shelves - reached a new high.

Cook's comments followed a report  from technology research firm IDC estimating that the tech giant sold 1.1 million units of the Apple Watches during the third quarter of 2016. The comments offer a glimpse of the gadget's performance during the holiday quarter as Apple's strongest.

"Sales growth is off the charts. The first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch.

Apple has disclosed few details about the performance of the Apple Watch, its first new product released under Cook. The company has not broken out sales of the gadget in its earnings, instead lumping it into an "other products" category that includes devices such as the iPod and Apple TV.